Content Lifecycle Management for Law Firms
Manage, edit, and optimize your digital marketing content and multimedia with the RubyLaw Content Lifecycle Management (CLM) platform, an award-winning marketing technology solution for the law firms of tomorrow.
Solutions
How RubyLaw helps firms overcome typical and uncommon challenges
Measure and make better decisions with Smart Dashboards and RubyLaw 360
Legal marketers and business developers must make smart, lightning-fast decisions that can be justified and rationalized to firm leadership.
With the combination of RubyLaw Smart Dashboards and RubyLaw 360, along with a Google Analytics integration, users can track, measure, and visualize the performance of structured content, associate different content types to serve richer, and more relevant content to site visitors, and view real-time site visitor analysis with goal tracking, desktop, and mobile visitor details.
Ensure your website adheres to GDPR, CCPA, WCAG, MFA, and other standards
As global standards for making digital content accessible, ensuring user privacy, and protecting sensitive data become more rigorous, it’s critical to balance stringent implementation with an optimal user experience.
RubyLaw is a flexible and scalable platform that adheres to all levels of enforcement of compliance and security; better still, it doesn’t compromise on functionality or in delivering dynamic content to audiences of all abilities across all devices.
Safeguard your content from duplicate and triplicate version creation
One of the biggest headaches for marketers is having multiple versions of a single piece of content. Whether it’s an original or alternate version of an attorney bio, a practice description, or other essential brand messaging, managing each across departments and output channels can be a disaster—especially with distributed team members and multilingual content.
With RubyLaw, your firm has a single source of truth from which to operate. Ensure that content is tracked, edited, revised, and managed from a central console, and that it can be pushed into websites, documents, proposals, and other formats and channels without compromising accuracy or integrity—including multilingual content.
Products
Power your firm’s stack with the full RubyLaw Suite, or choose select modules
With its intuitive interface, RubyLaw Content makes it easy for non-technical and technical users to master. This is one of the reasons why firms of all sizes and capabilities choose it.
- Smart Dashboards allow users to measure and visualize the performance of structured content by topic, region, or other asset types
- On-the-fly personalization enables alternate attorney biographies to be served to site visitors based on demonstrated interests and past click paths
- Smart Workflows give distributed and collocated teams access to create, edit, approve, share, schedule, and publish content
With a centralized source for proposal generation, firms can ensure that prospects have the most recent versions of attorney bios, practice descriptions, and more in proposals. Final documents are instantly exportable to custom-designed branded templates.
- Quickly add, edit, and duplicate content and entire proposals to address new opportunities and leverage work previously completed and approved
- Track proposal status internally through content workflows to ensure appropriate collaborators have reviewed, edited, and approved before exporting final documents
- Export proposals to native Microsoft Word and PowerPoint document formats for final review and editing
While all firms have a unique approach to managing and organizing experience data to keep it accurate and accessible, RubyLaw Experience makes it simple to cross-reference content and surface relevant attorneys, offices, practices, and other data fields.
- Simple but elegant interface through which to build, modify, or flow-in content related to attorneys, industries, practices, offices, topics, and other classifications
- Seamless and secure access to experience data by third-party applications and intranet portals
- Custom fieldsets to accommodate specific and proprietary firm matter requirements
This module is available in a push and a pull setting: Push, for internal content publishers that want to assemble pitch decks and other branded content; and Pull, for external stakeholders that want high quality outputs from a website, intranet, or other RubyLaw-powered channel.
- Password-protected access for front-end users via a secure web portal
- Easy drag-and-drop functionality to select, prioritize, and reorder content for output
- Extensive control for administrators to ensure that users have appropriate permissions and preserve brand standards
This module gives users the ability to instantly correct spelling errors, syntax, broken images and links, as well as a solution to ensure instances of objectionable or banned content remains protected and unpublished.
- Scheduler to easily program regular site integrity scans
- Error and broken link checker to find issues and correct and/or replace problematic content
- Objectionable content finder seeks out and surfaces unapproved and banned content to ensure it remains unpublished
As a REST-based Application Programming Interface (API), RubyLaw Connector provides for a safe, secure, and centralized repository for all company marketing and business development content.
- Flexible content migration capabilities to support full website content migration
- Extensive content reports for the export of most content into Microsoft Excel-compatible (CSV) spreadsheets
- Sophisticated widgets and web parts provide access to key content types for systems such as lawyer bio search and display for SharePoint and custom intranet solutions