For the past seven years, RubyLaw has conducted authoritative research on the legal marketing technology ecosystem to help marketers and business developers understand the technology being used by law firms of all sizes.
Download the 2025 Legal Marketing Tech Stack Blueprint
The latest edition of the Legal Marketing Tech Stack Blueprint offers the most current and accurate representation of the prevailing marketing technology systems and tools used by law firms everywhere. This includes a section of questions dedicated to the use of AI, stemming from the general rise of AI across the global business landscape.
The 2025 blueprint provides an "all-sector" version that offers an overall view of the systems and tools used by all law firms. It also includes revenue-segmented versions that help legal marketers and business developers assess their respective firms’ selections compared to those of their peers and competitors.
Sample and blank technology stacks are also provided for teams to prepare aspirational stacks and make internal business cases.
Request your copy of the 2025 Legal Marketing Tech Stack Blueprint, or click the button below.
- Map Your Stack and receive a complimentary visualization of the systems and tools
currently deployed by your organization. - Read (or hear about) additional insights in the 2024 Legal Marketing Technology Study
and the corresponding Webinar, where we analyze the changing technology and current
trends.
Map Your Stack
Map Your Stack is an ongoing initiative and complimentary service that enables law firms to visualize the systems and tools currently deployed by their organizations. Map Your Stack offers individuals at law firms a digital copy of their team's respective martech stack. Here is a visualization of a sample stack.
This helpful reference can be shared with colleagues internally when discussions about existing pain points and future opportunities arise. Your team can use this to map out an aspirational martech stack filled with the systems and tools that you intend to adopt in the coming 12-24 months.
To receive your copy, please complete a brief questionnaire about your current martech stack (or click the button below). We'll send back a PDF of your firm's legal marketing technology ecosystem within a few days.
Looking Back at the 2024 Legal Marketing Technology Ecosystem Study
In our third year of partnership with the Legal Marketing Association (LMA), we bring new insights into legal marketing technology to the sector. This includes our first opportunity to use the Adoption Ratio to look back and benchmark against last year's findings. We also examine the impact and evolution of AI on legal marketing and the critical manual processes keeping firms moving forward.
Find out which tools are most prevalent and how legal marketers use them to meet their most critical business needs!
You can check out our findings, which were published in the LMA's Strategies & Voices.
The 2025 version will be out soon!!
Replay the 2024 Legal Marketing Technology Ecosystem Insights Webinar
RubyLaw hosted the 2024 Legal Marketing Technology Ecosystem Insights Webinar to complement the written report. During the first part of the session, the RubyLaw team shared insights and findings from this year's study, followed by a panel discussion moderated by RubyLaw's CEO, Jaron Rubenstein
We invited the following experts to share their opinions and perspectives:
View a replay of the 2024 Legal Marketing Technology Ecosystem Insights Webinar, or click the button below.
