Meet Ruby.
The first integrated website AI Assistant built for law firms.
Need an extra set of hands managing your website? Ruby is built directly into your CMS and can help manage your content to increase speed and efficiency, enhance SEO, improve quality and consistency, and control your content workflow.
Schedule a DemoWork faster, smarter, and more efficiently
with Ruby. Unlock the power of
an integrated AI Assistant.

Create Consistent, Quality Content
Ruby can help maintain a consistent tone and style across your website, ensuring all content aligns with your firm’s brand. Or, where needed, it can soften tone on a careers page or update client alerts to be more direct.
It can:
- Draft content for bios, news, about us, and any other pages of the sites
- Align content to website voice and style
- Check for grammar, readability, and factual consistency
- Change content format for blog or social posts
- Analyze content for readability
- Suggest ways to simplify complex concepts

Increase Efficiency and Speed
An integrated AI assistant dramatically speeds up the content creation process. Your team can generate ideas, outlines, and first drafts directly within the CMS. This streamlines the workflow for articles, practice area pages, bios, and more, allowing you to publish timely content much faster.
- Draft new bios to match the tone, voice and style of those already on your site.
- Turn content into summarized tables, bulleted lists, and other formats
- Quickly relate information between pages across the site
- Set content to be published or unpublished on a given date and time

Enhance SEO and Discoverability
Ruby can:
- Provide real-time SEO recommendations as content is being written
- Identify relevant keywords and suggest headings for AI search (GEO)
- Ensure the content structure is optimized for both search engines and AI overviews
- Add headings, bullets, and links to content